9XM is India's leading Hindi free‑to‑air music television channel, owned by 9X Media since its 2007 launch, and headquartered in Mumbai . It showcases non‑stop Bollywood hits—including chartbusters, trending tracks, and occasional indie numbers—delivered with a fun, animated flair featuring mascot characters like Bade & Chote and Bheegi Billi . As the country’s most‑watched music network, 9XM reaches nearly 200 million viewers weekly, outperforming major general entertainment and movie channels seeklogo.com . With a vibrant digital presence—including live streaming, social media, and YouTube—it gives music lovers easy access to their favorite tunes anytime, anywher